What do Spanish-speaking locals call the great city of San Francisco? By its nickname -- and no, it’s not “Frisco.” The name Pancho is the common nickname for Francisco in Latin America, so it’s no wonder that Carnaval San Francisco would affectionately acknowledge their city in the 2017 theme, El Corazón de San Pancho/The Heart of San Francisco. Even though the name San Pancho is embraced by many Latinos in the Mission District to refer to their community, it is a name that can refer to all of San Francisco’s sense of unity, inclusion and multicultural pride.
2017 marks the 39th annual Carnaval San Francisco parade and festival. On May 27th and 28th, the Mission District will transform into an enormous celebration pulsating with dancing, drumming, live music, brilliant costumes and delicious food. Traditions from Brazil, Mexico, Bolivia, Colombia, Trinidad & Tobago, Puerto Rico, Cuba, Nicaragua, Panama, Peru, Guatemala, Chile, Haiti, and West Africa will be presented. The annual event attracts more than 400,000 people who come to enjoy the revelry and soak up the pageant of color and culture.