Bay Area/ San Francisco/ Retail & Industry
Published on December 28, 2016
CORE40 Launches Hayes Valley Studio January 1stPhoto: Teresa Hammerl/Hoodline

On Sunday, January 1st, CORE40 is opening its sixth San Francisco location at 389 Grove St., the former Informed Body Pilates space.

The Hayes Valley class schedule is now live and sign ups are being accepted.

Back in August, the company—founded in San Diego—expanded its class-based full-body fitness program to the Castro. Other studios around the city are located in SoMa, Lower Pacific Heights, Nob Hill and Noe/the Mission.

The Hayes Valley studio is offering two different 40-minute classes using its Megaformer™ machines.

The foundations class is recommended for CORE40 newcomers. The group class helps new students get comfortable with the studio's reformer machines, class format and exercises—which differ from traditional pilates classes.

There will also be CORE40's "signature" Full Body Ramped class, a blend of core work, cardio and weight training on reformer machines, which incline to increase the difficulty level of the exercises.

As Madison Ford, CORE40’s San Francisco studio director, told Hoodline in July ahead of the Castro studio's opening: “It’s strength training, but on an incline, with no impact on your joints. You can hit the muscles at different angles.”

For those who have not tried a CORE40 class yet, the first 40-minute workout is $20 and a one-month unlimited pass for the first month costs between $119 and $149. Additional class packages can be viewed on the CORE40 website.