Hoodline began life in 2010 as a blog about the Lower Haight neighborhood of San Francisco. Our coverage of local businesses, breaking news and culture proved to be what lots of people wanted, so we expanded to write about street-level stories across the city.
Along the way we built new tools for finding stories in city data, a slick in-house content management system, and products that readers love, like a semi-annual election endorsement guide. We also began partnering with other area news organizations, like ABC7, SFGate and The San Francisco Examiner, to distribute our work.
Today, Hoodline is one of the largest news sites in the city, with dozens of freelancers writing about their neighborhoods and thousands of readers tipping us off to important stories, all supported by our tech platform. We began covering Oakland in December of 2016, and we have many more cities in the works.
We also joined with Pixel Labs in August of 2016 to pursue the common vision of figuring out how cities really work, using our model of street-level reporting, community involvement, and location data.
Our other main product is Atlas, a content and data platform. It organizes news articles from Hoodline and more than 200 other media partners, allowing us to distribute relevant stories to millions of readers in cities across the country via partners like Eventbrite, Yelp and Uber. It also allows us to use public and private data sets to find new insights in what’s happening on the ground.
It’s hard making a buck these days, especially in local journalism. But we’re committed to helping Hoodline thrive by using our local content in innovative ways, creating unique partnerships, and developing products like our Neighborhood Kit — all of which help us pay our writers in more than high fives.
We’re backed by Rakuten, Greylock Partners, Social Capital, Graph Ventures, CRV, Eric Schmidt's Innovation Endeavors, Pear Ventures, Matter Ventures, John S. & James L. Knight Foundation, 500 Startups, and SoftTech VC. Angel investors include Joi Ito (MIT Media Lab), Blake Krikorian, Magdalena Yesil, Cyan and Scott Bannister, Ben Silbermann (Pinterest), and Shane Smith (VICE).
We like sharing ideas, resources, and content with media organizations that get us—like the fine folks at:
We're looking to add new members to our small but dedicated team of engineers and designers. We're proud to combine great local coverage with innovative technology. Intrigued? See the open opportunities.
We’re always looking for community-minded, curious, and fun people to help us grow. So if you’re a freelance writer, a full-time editor or anything in between, you might want to write for us. Let us know.
Are you a media company, journalism organization, or content creator interested in licensing Hoodline content or technology—or perhaps sharing your content with us? We’d love to meet you.
Every day, Hoodline reaches a diverse and engaged local audience. We offer standard units for ad campaigns on our site. For details, view our adkit [pdf].